Taruni is a brand that has been addressing the fashion needs of the modern woman for almost 25 years now. Since its inception, Taruni has always been a brand for the contemporary Indian woman who believes in being her own. Taruni is for the woman who practices and propagates traditional values, and yet is contemporary in her own ways. To define the personality of Brand Taruni, it’s a name that is quintessentially progressive, upbeat and forward-looking. The Taruni woman stands on a pedestal she has created. She’s a personification of changing times who ushers in her own trends and shies away from adapting what exists and is dated. Detailing the tangible product aspects, Taruni is always led by designs and colours that the current-day woman can relate to. Bold, bright, experimentative, Taruni is known to unleash a barrage of variety at prices that are convenient and purse-friendly. Over the years, Taruni has established itself as a brand known to offer a variety of mix ‘n’ match kurtis made with minute detailing and style that makes space in the wardrobe of the everyday stylish woman. That part, Taruni offers a large variety of Indian colours in un-stitched and ready-to-wear salwars formats. Designer wear (only one piece in design style and colour) ghagras and wedding gowns are relatively new additions. All of these have made Taruni a unique destination for women in twin cities. At Taruni, NRIs find themselves to be at home, so much so that they purchase their entire year’s ethnic wardrobe during their annual visit to Hyderabad, and at fixed prices unlike any other store. Quality is another vital feature that Taruni’s merchandise feature. With its apparel, a woman looks beautiful even in simple cotton outfits. The recent re-launch of Taruni has brought the brand closer to the younger generation. Taruni is a sough-after store by the women folk looking to carve a place for themselves in the world – from college students with a distinct outlook at their future, confident career women drawing out a defining future for themselves, to young women next door who is always looking out for new, contemporary and cutting-edge fashion. Taruni’s caters to an array of women and is growing and fast. The store has a marked presence in Hyderabad, Vijayawada, Vishakhapatnam and Hanumakonda and is constantly looking to satiate the fashion cravings of women by making itself present.
